Creator-led growth (aka creator marketing) is when you, as a business owner or marketing leader on your team, become a content creator in order to teach, share, and evangelize your business, through useful content published online. Sure, you can always hire other content creators too, but that blurs the lines into more traditional influencer marketing
I’m living proof that a content marketing strategy can serve as the backbone of customer acquisition for many kinds of online businesses. I’ve been doing it since starting my blog 10+ years ago and I’ve seen first-hand just how effective content marketing can be in various industries & niches. How to Create a Content Marketing
If you’ve ever looked into starting a blog for profit or for ways to monetize your existing blog, you’ve likely heard a lot about affiliate marketing. So, what is affiliate marketing? Well, even if you haven’t encountered that term before, you’ll have seen affiliate marketing in action. When bloggers and influencers recommend products or services
Perhaps you’ve got a great name for your podcast… but you’re struggling to come up with titles for your episodes. Or maybe you haven’t even got that far: you’re just starting your podcast and it doesn’t have a name yet. No worries, I’ve got you covered with my free podcast name generator tool. Take it for
If you’re a blogger, you’ve probably come across lots of opinions about AI (artificial intelligence). Some people love it and see it as a revolution that will dramatically change the landscape of blogging and content creation. Others are using it to speed up their own blogging process, like Ryan does. And some are railing against
I’ve been using AI (and ChatGPT) since it first rolled out and blew all of our collective minds. As a result, I’ve spent literally hours fine-tuning these ChatGPT prompts for writing great content that get me results—ranging from generating entire SEO-optimized blog post drafts, to social copy, content calendars, meta details, and everything in-between. So
When it comes to writing a blog post that not only drives in new readers but also captivates their imaginations and leaves them craving more—you’ve got to start with a blog post outline to organize your thoughts, decide what’s critical to include and make certain you’re not missing any opportunities. I’m an adamant believer in always
Successful blog editing makes sure your blog aligns with your content quality standards, SEO goals, remains on-brand, and matches your writing style. Yet for many I know, editing a blog post can be a daunting task. I know, because I’ve written and edited hundreds of blog posts, myself, over my more than an a decade
Today, we’re talking about how to change font color in WordPress (on your blog). As a new blogger when you’re just getting started, it can be a bit confusing figuring out things like how to change the font color (or font size) for various text elements on your WordPress blog. The good news is that